As the number of people watching videos continues to rise, video marketing continues to be a hot trend.
According to Cisco: “Globally, Internet video traffic will be 82% of all consumer Internet traffic by 2022.”
So, what’s Video Marketing?
Video marketing is using videos to promote your brand, product, or service — it is that basic.
Just using video marketing is no guarantee of increased sales or revenue. Walk with me as I show you 5 reasons why video marketing is so effective for you as a business owner.
Not just that, you’ll learn the “why” and “how” video marketing needs to be an essential part of your content marketing strategy.
In the world of content marketing, you’ve probably heard that a picture is worth a thousand words. Can we extrapolate that to mean that a video is worth a million words? — this is the untold power of Video Marketing.
Why is video marketing so effective?
Video Marketing is that strategy that many business owners are presently jumping on because of its never-failing, reliable and proven potential to skyrocket their revenue.
If you look at video marketing trends, vlogs make the top 10 list.
Today is Vlogging Day, and the singular reason for such a celebration is the importance and power of video marketing.
Are you wondering what Vlogging is all about?
I’m sure you’re familiar with the term “blogging.” Blogging is an effective content marketing strategy that uses written text. Vlogging is the same as blogging, except, instead of writing, you use videos.
You can either publish the videos on your website or popular video platforms like Youtube, Tiktok, Vimeo, Facebook, Instagram, etc.
Video marketing is clear-cut, the most direct marketing strategy that effectively engages your prospects and customers.
Video marketing makes trusting your brand easier, especially if the video carries a high level of authenticity.
Below are 5 reasons why video marketing is so effective and how you can start getting immediate results:
1. Easily captures a viewer’s attention — make a viewer trust your brand faster through brand storytelling:
Brand Trust is the lone-factor responsible for most sales and repeat customers. As a business owner, I believe your goal is to have a list filled with repeat customers, not just one-time visitors. Having repeat customers reduces your marketing cost and gives you a steadily increasing revenue curve.
To have repeat customers, brand trust is needed. To build trust, video marketing can come to your rescue.
It is proven that videos with a touch of personal brand and authenticity command more attention and retention than blogs or written articles.
The reason for this is not farfetched — we are primarily emotional and social beings at our core. It is understandable that we connect better with other human beings, not just a company’s website or the picture of their products.
83% of businesses said their video marketing campaign produces solid ROI. Fostering trust is central to video marketing; ensure you maximize it.
2. Increase Your Social Engagement & Brand Awareness:
Your business can start having more engagement, and your brand awareness will increase from hundreds to thousands if you jump on video marketing starting today.
According to Hubspot data, Video is the second most popular content type on social media for increasing engagement.
Platforms like youtube were created for the sole purpose of videos. 122 million people watch videos on youtube daily, while Tiktok, with shorter and more entertaining videos, has over 600 million daily users.
Imagine plugging yourself into this pool of traffic as a business owner. I am yet to talk of the immense opportunity on Facebook and Instagram, nor have I mentioned how Twitter posts perform 10 times better with videos.
These are opportunities you can plug your business or personal brand into. If done well, massive ROI awaits you.
It is important to know that you don’t need to be on all these video platforms simultaneously — don’t be a jack of all trades and a master of none.
You just need to pick one or two platforms and consistently produce contents that suit your ideal customers or target audience.
If you do these consistently and allow ‘patience’ to be your friend along the journey, your brand will appreciate the effort invested in no time.
3. Massively Increase your sales conversions with videos:
The reason behind some unexplainable drop in sales conversions is potential customers not reading all the product’s benefits on a landing page or product description page due to laziness to read or other reasons.
Video Marketing is a laziness-proof strategy that makes the laziest customer get all the information and benefit of a product with a tap of a button, even without reading.
Adding videos to a product page can increase conversions by 80 percent or more, according to the Top 16 Video Marketing Statistics for 2016 report.
Not only will a video achieve the above, but you have an opportunity of demonstrating the product with a video than with a static picture. With video marketing, you can easily do the following:
a. Introduce your products or services.
b. Demonstrate how they work.
c. Showcase customer reviews or testimonials.
d. Share news and insights about your industry.
e. Offer tips and advice related to your niche.
Customers will have a better visual or mental perception of your product this way than with an image.
4. Expose your products and services to more mobile users — the highest viewers of videos are mobile users:
Did you know that nearly $3 out of $4 spent on eCommerce purchases comes from mobile devices? Guess what; the tide is in your favor as most video consumers prefer using mobiles to desktops.
It is time to penetrate the mobile users’ world — get their attention with videos, offer your products/services, and get the money.
It is time to let them know your brand. It is time to gain them as new customers through video marketing.
Mobile users carry a whopping 72.9% market share of online purchases. You must not sleep on this as a business owner.
Caution: A critical aspect of your video marketing strategy should be ensuring that your videos are optimized for mobile user consumption. Your video should work and display well for both mobile and desktop users.
5. Educate your clients faster and better with videos:
Read this carefully if your business doesn’t offer a physical product. This has the potential of literally turning your business around within 180 days if done consistently.
Professionals across many industries have proved this strategy — this is a secret code to 10X your coaching business, mentorship, counseling, consultancy, etc.
Not selling a physical product means selling your service or knowledge. One way or the other, you’re selling an intangible value.
To buy this service means I have been convinced that you can deliver.
One way to make potential clients or customers trust you is to make your expertise obvious via videos.
This same reason is why you will see many videos on Youtube teaching people about business, investment, money management, etc.
If a business coach teaches you “7 things to do to increase your sales page conversion rate”, and you do them and get results, will you be convinced to pay for a private session or not? The only reason for considering it in the first place is because the coach has left you with an experience that convinces you of his expertise.
Go ahead and do the same thing. Use video marketing to educate your target audience, get their trust, offer your service and get the money.
Are you ready to put these to work and start getting immediate results? If your answer is Yes, then I will quickly address one last thing, seeing that one of the questions business owners ask is, “how do I start.”
You don’t need to go too far; we’ve got you covered — Explainer videos are the perfect type of videos to start with.
They are a popular type of video for businesses, and their impact on your brand will be tremendous.
We don’t just want to teach you about Video Marketing. We want you to start getting massive results. That is why we prepared something special for you about explainer videos and how to use them to blow up your business and increase your revenue.
Click the button below to get access to our free Explainer Video report, and then get started with your video marketing!