If you’ve wondered about “how to get more customers for my small business”, have you also asked about the impact of happy employees?
- Because happy employees make happy customers.
- Happy customers will get you more customers because the attitude of your happy employees will rub on them.
- And bottom line, your small business will have more revenue and profitability.
In the United States, we recently celebrated the federal holiday of Labor Day. You might have even asked, “what is the meaning of Labor Day?” It is a day that honors and celebrates American workers’ contributions and achievements.
It was started in the 19th century as the trade unions and labor movements advocated for a better working environment and shorter working hours.
These days, Labor Day is a non-controversial holiday. But, in the beginning, employers were not on board with the idea of keeping their employees happy.
And it’s a balancing act for business owners.
Employees are happy with fewer working hours, but business owners want more productivity. The challenge is finding ways to motivate employees to be productive. And for those offering services, the task is to motivate and encourage employees to create a good customer experience to ensure customer satisfaction.
And why does customer experience matter? Because statistics have shown that there is a profit chain link from customer satisfaction to profitability!
Employees may be your most valuable asset. So a good starting point is happy, motivated and loyal employees because happy employees lead to happy customers.
I encourage you to appreciate your employees. And I suggest that you put a structure in place that will make every day a “Labor Day” in your company.
Keep reading to learn more about the benefits of happy employees and the immense advantage it has for your customers and your bank account (i.e. sales & revenue).
In the spirit of Labor Day, you can make your business more profitable, create a growth-focused team spirit among your employees and give your customers a unique experience.
If your business has more than one employee, then you, the business owner, is not the face of the company your customers or prospects see all the time. You will need to rely on your employees to be in alignment with your mission, goals and values; more reason you must raise a team filled with happy employees.
Don’t miss this… Happy, motivated employees could be the key to:
- Skyrocketing your business revenue in no time.
- Getting you more new customers.
- Making existing customers more satisfied
- And overall, increasing the team culture among your employees.
The secret sauce to improving your customer experience is to keep your employees motivated and happy to do their jobs.
As a leader, make a point to acknowledge and celebrate your employees regularly. Let them know that their contributions matter. Recognition and appreciation will motivate your employees to do more.
They will treat customers better. The more positive experiences your customers have, the more positive they feel about your company and your brand.
Studies have proven that 86% of satisfied first-time customers became long-time customers, while 83% of consumers say they are willing to refer a business to others after a positive experience.
Can you see the multiplication effect of having happy employees or keeping your employees motivated?
Happy customers turn into long-time customers. And happy customers willingly refer more customers to your business. And don’t overlook the power of word-of-mouth marketing to promote your brand.
According to National Today, it is said that referred customers are capable of generating a 25% – 50% increase in revenue. In contrast to non-referred customers, SignPost.com says that referred customers’ lifetime value is 16% higher than non-referred customers.
This means that referred customers from the ripple effect of keeping your employees motivated have a longer LifeTime Value (LTV) than those acquired through other sources.
When you have a limited marketing budget, it might be wise to focus on having a motivated and happy team. That way, your customer’s positive experience would be on autopilot, and you would have created an intentional strategy to ensure the customer experience is stellar. And that, in turn, will generate even more customers for your business.
This is how we see Labor Day; a day to re-engineer your company for growth.
Here are 3 tips on how to keep your employees happy and motivated:
- Corrections – How do you correct the staff that made an avoidable mistake?
Do you correct the mistake in a way that makes the employee doubt his/her ability and competency? Leading your team shouldn’t make you seem like a hard taskmaster. Corrections are merely a way of providing guidance and direction.
How you correct mistakes can either build up or tear down. When correcting your employees, ensure they understand that they matter to the organization. They will reward you with more commitment to their services.Doing this consciously, especially if you’ve not been doing so previously, is a significant Labor Day type of gift you can give your employees.
Your customers will be the ones to benefit from this unique seed of leadership you just planted. Your sales and revenue will also feel the impact.
- Training – When was the last time your employees went through training? Or had an expert come to teach them?
This is expected to be done occasionally. Training helps your team to perform at their highest potential. It sharpens their creativity and renews their knowledge. It should be done quarterly, at least.According to Recruiter.com, when you actively invest in your employees and their futures, employees will feel more loyal and inclined to remain with the company.
Regular training keeps your employees on track with your business goals.
It makes them feel valued, competent, and confident in their roles. This, too, can make employees less likely to jump ship for your competitors.
Continuous training allows you to evaluate employees more accurately, which in turn helps them foster improvements in areas where your customers could benefit most.
An employee reimbursement program or time off for non-business-related courses can be another great benefit that you offer. It can go a long way to keeping employees happy and satisfied.
3. Bonus – When last did your employees receive an unexpected bonus or compensation from the company (or is there no need for this? Their salary is more than enough?)
No matter how small a gift is, it achieves a lot. Sometimes the gift is appreciated because it came unprovoked and unexpected. Other times, it’s the thoughtfulness that counts.
A gift has a way of filling the heart with happiness and enthusiasm. It has a way of naturally rekindling energy and commitment.
Imagine a happy and energized customer rep handling your customers’ complaints. Each rep’s positive energy, beaming smile, or cheerful voice alone can quench the anger of an aggrieved client.
These and many more can be done to keep your employees motivated and keep well-satisfied customers in the loop for more growth.
This is what you should use your Labor Day to do, a day to consciously sit back to create a structure that will make things better for your employees.
It is time to consciously invest in your employees, as they are critical in giving the unmatched experience that your customers deserve.
If your employees are unhappy because they are overworked, you should consider outsourcing some of the tasks.
Noble Wise Marketing is a full-service marketing agency. We offer virtual assistants, content writing, social media management, reputation management (including reputation training of your employees) and a variety of done-for-you marketing services.
Do happy employees make happy customers? The answer is YES. Let us know if we can help in any way. Book a FREE consultation.
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